Glownet Brings its RFID Technology to the U.S.

Glownet brings its Revolutionary RFID Live Event Technology to the U.S. After Transforming 85+ Events to Fully Cashless Experiences

Victor Siegel named Managing Director, The Americas

Turnkey RFID Technology Focuses on Cashless Payments and Access Control, Increasing Event ROI, while Dramatically Eliminating Queues, Theft and Fraud and Increasing Customer Satisfaction

ASPEN, Colorado— February 8, 2016 Glownet, which has revolutionized the live event experience worldwide with its powerful radio frequency identification (RFID) technology and cashless applications, has announced its entrance to the Americas with the naming of Victor Siegel as its Managing Director and the opening of its Americas headquarters in Aspen, Colorado.

Since its launch in 2012, Glownet’s cashless system has been deployed at over 85 events with partners including Live Nation, SFX, Spotify, and Universal Music. These have included major events such as Sónar Barcelona, Hard Rock Rising, Barcelona Beach Festival, Standon Calling, DGTL Amsterdam & DGTL Barcelona, Kappa Festival in Torino, and Piknic Electronik in Barcelona, Lisbon, Melbourne and Dubai.

The addition of Siegel and the Americas launch brings a seasoned industry executive to expand its reach deeper into the global event market. Glownet’s proprietary system of cashless payments, access control, crew management, social media activations and customer insight solutions will improve the workflow and bottom line for major festivals and events across North and South America just as it has done for events in 17 countries in Europe, Asia and the Middle East.

Learn more about how Glownet works here.

“Glownet has delivered at large-scale events throughout the world over the last four years because we understand the needs and concerns of event promoters, and our proven technology improves the experience of their customers, artists, and sponsors while increasing revenue,” said Scott Witters, CEO of Glownet. “I’m thrilled to have Victor leading our expansion into the Americas – we have a lot in store for 2016.”

“As someone who’s been involved in the intersection of entertainment, technology and business for more than 20 years, I was blown away when I saw Glownet technology in action in Europe last year. The seamless technology developed and implemented to make events a fully cashless experience regardless of size or access to on-site connectivity solves real problems for promoters and sponsors alike,” said Victor Siegel, Managing Director, Americas for Glownet. “With more and more large-scale events of all types popping up in the U.S., Canada, and Latin America each year, I’m honored to be leading the team here and can’t wait for event organizers and attendees to experience this technology.”

Victor Siegel is a 25+ year media and entertainment executive with a successful track record developing markets for digital media and technology companies. Siegel has been CEO of five digital media start-ups, as well as holding senior executive positions in global media and marketing companies such as Lagardere, Universal TV Networks and WPP.

For more information, please visit, and see Glownet in action in this video. Victor Siegel and the global Glownet team will be at the Pollstar Live! Conference February 10-12 in San Francisco, CA.

About Glownet

Glownet provides contactless solutions for the live event industry and has developed the market-leading RFID platform for festivals, venues and promoters alike. Winner of the Event Technology Award, London Technology Week 2014, Glownet has flawlessly delivered its cashless solution and other applications at over 85 events worldwide. Created by Scott Witters, former Festival Director of the Rhythm and Vines festival in New Zealand, to solve the issues he saw around event production, Glownet deploys its proprietary technology, adapted specifically for live events, using RFID-enabled wristbands and hand-held mobile devices. It is simple to deploy for events of all size and scope. The technology combats ticket fraud, reduces queues, slashes transaction times, increases spend per head, cuts staffing costs and controls inventory. It also gives promoters transparency on vendor sales and provides profiling of customer purchasing behavior. Glownet is headquartered in London with offices in Madrid, Amsterdam, Dubai, Brisbane and the U.S.

Twitter: @glownethq

Facebook: glowneteventtechnology

YouTube: Glownet

Media Contacts for Glownet:

Laurie Jakobsen, Jaybird Communications —, 646.484.6764

Kyle Wall, Jaybird Communications –, 570-575-3405