Spotify Experience @ DCODE Festival

After the huge success of the Spotify Experience at Bilbao BBK Live, Spotify asked Glownet Screen-Shot-2014-11-05-at-11.13.22to propose a new engagement concept for DCODE Festival.

DCODE Festival is organised by Live Nation in Madrid and has one the most competitive line-ups in the Spanish music festival industry. Based on this fact, Glownet proposed that festival goers vote for their favourite artists through Check-In Stations located around the site by tapping their Spotify RFID wristband.

Every 90 minutes the results of the most popular artists will be posted in real time on the big screen located at the main stages with the goal of creating a more social music experience.

Stage view tickets, speakers and Spotify Premium accounts will be given as incentives to encourage participation.